Happy Halloween
Happy Halloween (or so it could be for your business) This week’s tip is unashamedly aimed at retail but could (with a twist ) work for service as well – The Halloween spend in the UK is expected to...
View ArticleSimplify to improve your bottom line
Business owners and managers often ask us “what’s the most powerful thing we can do to improve our bottom line?”. The answer is very simple - simplify. Steve Jobs did it with Apple (cashier-less...
View ArticleVive le difference
Why is it that a steak in a 5-star restaurant costs more than a steak in a 3-star restaurant, even though the steak may be of similar quality? It’s about what goes on around the steak. It’s about...
View ArticleWhat sales have you achieved this month?
This week a short but sweet tale about the lure of the unnecessary (at the expense of the worthy) … Need media exposure ? Perform a stunt ! Want sales ? Provide an offer. It never ceases to amaze us...
View ArticleThank god you’re not a procrastinator like everyone else
Happy New Year ! No, we’re not late we’re just preaching to the procrastinators. You know the other people in business that constantly put things off or make excuses about why everything can’t be done...
View ArticleTips to help you survive public speaking
Does the thought of standing up and speaking in public send shivers down your spine? An American survey last year found that over 70% of respondents would rather die than speak in public (no, it...
View ArticleWant a slice of this for your business ?
Turning over around $30M a month in Australia at the moment the group buying phenomenon is showing little signs of abating. The main players (in order of market share and with approx deals sold figures...
View Article5 of the most exciting landing pages ever created
If you don’t have a good landing page, you might as well close up shop and find another business to be in. Landing pages are what people see first when they come to your site – hence the name. When...
View ArticleWhat’s your position, how’s your positioning statement ?
What’s your position, how’s your positioning statement ? Often unfairly referred to as mere slogans or tag lines, positioning statements are a vital component of a brand’s personality. And it’s really...
View ArticleSales is a three-ring circus
In it’s simplest form the sales function of a business is a bit like a three-ring circus. In the first ring we have Lead Generation; in the second ring we have Lead Conversion; in the third ring we...
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